Offer Newsletter Printing As A New Service
Brochure printing can lead to large quantities of print work, especially when you are servicing a large company. You may have had to turn away work, in the past, because you didn’t have the facilities to do the job. This should never be a concern for a printing company, because there are so many online printing services capable of handling these large orders.
You can take the orders for the brochure printing and never have to worry about physically printing the brochures. In fact, you can even offer sales and discounts for brochure printing, from time to time, because you order them and the customer has no idea for what price you are getting them. When companies order brochure printing, they usually order large amounts. They do this because they hand out brochures to customers and potential customers. They might even stock them at different places so they can advertise to people who frequent those places. Don’t let a small facility and a lack of printing supplies prevent you from taking on these profitable orders.
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Production & Finishing
ColorFX Inc. Prepress
Production is what people think of when the subject of printing comes up. Actually, production is just one step in the process though it is certainly one of the most important. Production refers to the actual printing portion of the process. It includes setting up the press with plates, the process of registering each CMYK plate as paper passes through the press and getting colors calibrated to the correct density so the images are correct. Once all adjustments have been accurately made, it’s just a matter of maintaining consistency throughout the entire run. When the last sheet has gone through the press the production step is done and the printed matter moves to the finishing area. Here is where the printed sheet is transformed into its final form. Will it be packaging with scoring, folding and gluing or trimmed to size and folded into a brochure or newsletter? Will many sheets be collated with a cover page and turned into a magazine or catalog? It can have a perforation so a portion removed can return by mail or be kept as a reference. Anything that turns the printed sheet into a usable form is finishing and at ColorFX we take this step very seriously. The right equipment, highly trained and dedicated employees and our passion for excellence allow us to maintain a standard of quality here at ColorFX that others can only aspire to.
ColorFX Inc. Prepress
ColorFX Inc. Prepress
Prepress adjective – 1: pertaining to all operations other than the preparation of the press that are required in preparing a job for printing
Probably the most important step in getting a print job right is the prepress phase. This is where most mistakes are born or eliminated. When prepress is done right, the possibility of a poorly done or incorrectly prepared job is virtually non-existent. Since a press can only output what is on a set of plates, any errors that slip past a less than vigilant prepress staff invariably winds up as a job that needs to be redone or that is otherwise compromised. At ColorFX, our prepress department is the heart and soul of an online printing solution job done right.
The Disadvantages of Ditching Print Marketing All Together
Offering Newsletter Printing As A New Service
While some people are opting to forgo many types of print marketing and go for a strictly digital approach, this can easily backfire. Although online and digital forms of marketing definitely come with many great advantages, such as lower price point, switching solely to this style comes with many limitations that should be considered heavily before allowing your customers to get rid of their company’s print marketing all together.
Perhaps the biggest problem with only marketing to clients online is that businesses instantly cut back on the credibility factor. Even in today’s digital world, customers still find comfort in being handed flyers, brochures, or business cards, as it instantly makes the company feel “real.” Along the same lines, many online marketing techniques tend to create a spam-like feel, especially when they are not executed correctly. Bombarding potential clients with poorly designed emails to can be a major turn-off. To ensure that your customers’ businesses get the best marketing experience possible, it’s important to not let them entirely ditch the printing.
Perhaps the biggest problem with only marketing to clients online is that you instantly cut back on the credibility factor. Even in today’s digital world, customers still find comfort in being handed flyers, brochures or business cards, as it instantly makes the company feel “real.” Along the same lines, many online marketing techniques tend to create a spam-like feel, especially when they are not executed correctly. Bombarding potential clients with poorly designed emails can be a major turn-off. To ensure that your customers get the best marketing experience possible, it’s important to not entirely ditch printing.
How Homework Can Save Your Cold Call
Most printing companies resort to cold calls to obtain prospective clients. While this is a tried and true method that always yields results, there is one mistake that every print rep makes when prospecting: not doing the proper research.
When a print representative dials the number of a print buyer/originator without doing their homework, several errors can occur. Knowing absolutely nothing about the potential customer’s company is a serious faux pas that can really turn off a prospect. Simply doing a few minutes of research on the Internet is all it takes to increase your chances of impressing the client and winning their business. Websites like LinkedIn and Google make researching prospects easier than ever, and most companies have their own website. There is absolutely no excuse to go into a cold call without any knowledge of the prospective client’s company.
Here at ColorFX, we know how important it is to gain and keep new customers. That’s why we provide only the highest quality product at affordable prices so that you can keep your clients happy while gaining a profit!
Three Ideas of Calendar Printing
Are you a part of a church or a non-profit organization? One way to bolster awareness of your cause, raise money for your organization, and stay in touch with your donors is to print an annual calendar. Here are three suggestions for calendar printing and calendar design for non-profit organizations.
1. Decide what type of calendar you want to print.
There are a number of different ways to print a calendar. For example, you might want to print a one-year calendar on a 6” x 9” or 8.5” x 5.5” postcard. These are convenient because you can print a calendar on one side and print mailing information and your message on the other side. You can print these in large quantities because they are inexpensive to produce, then you can easily mail them to your donor list.
On the other hand, you might want to print something larger that members or donors will want to post on their fridge or wall. You could print an annual calendar on an 11” x 17” sheet of paper, like a large poster. Alternatively, you could print a more traditional, 12-month wall calendar. This is by far the nicest type of calendar, but it’s also the most expensive to produce.
Marketing and Consultative Selling
Although the use of marketing has increased in the Printing and related Graphic Arts industries over the last ten years, it is still not practiced to the degree it should be. There is no other industry with annual sales over $130 billion that employs so few marketing tools.
When printing companies do prepare a marketing plan and execute promotion programs, all too often it is done ineffectively, without proper measurement, or follow up. Is it any wonder that many of these companies abandon their marketing efforts complaining that marketing does not work or is not necessary in the printing field.
Unfortunately the “good old days” when a printer could simply purchase a new press, fill it with work and make a profit are long gone. Competitive pressures and the inherent challenges of over-capacity in the printing industry, require a more strategic approach.
More that ever, the printing industry must embrace the disciplines of marketing. Most important, printers need to do a better job of positioning themselves through differentiation strategies. What good does it do to invest money in sales materials, advertising, or any form of self-promotion that do not clearly communicate how the company is different or better than the competition?