Tag: Digital printing
Wholesale Printing – ColorFx Promise
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Every customer is different and each has needs the can be uncovered, understood and acted on. Everyone in our organization knows that this attitude is what sets us apart from the competition and what makes fulfilling your printing jobs such a worthwhile experience. We know that there are so many wholesale printers out there and we do appreciate your support giving us the opportunity to serve your needs.
Offer Newsletter Printing As A New Service
Brochure printing can lead to large quantities of print work, especially when you are servicing a large company. You may have had to turn away work, in the past, because you didn’t have the facilities to do the job. This should never be a concern for a printing company, because there are so many online printing services capable of handling these large orders.
You can take the orders for the brochure printing and never have to worry about physically printing the brochures. In fact, you can even offer sales and discounts for brochure printing, from time to time, because you order them and the customer has no idea for what price you are getting them. When companies order brochure printing, they usually order large amounts. They do this because they hand out brochures to customers and potential customers. They might even stock them at different places so they can advertise to people who frequent those places. Don’t let a small facility and a lack of printing supplies prevent you from taking on these profitable orders.
What are the Differences between Offset and Digital Printing?
Digital printing refers to the method of printing from a digital based image directly to a variety of media types. Digital printing is more of a recent phenomenon, whereas offset printing has been the norm of the printing industry for years. Offset printing utilizes ink, plates, and rollers in a printing press to complete a printed sheet. Digital printing generally differs in that it does not use wet ink to create prints. Instead, dry toner and fuser oil are heated to create the image in digital printing. While both methods result in similar printed product, the differences in quality and cost should be made known to any potential printing buyer.
Offset printing offers higher quality printing than digital printing. However, if you are printing in small quantities, such as 1000 or less, it will be much too costly to use offset printing. In general, however, the price per piece of an offset printed product is lower than that of a digital print product. Businesses can typically benefit greatly from the speed of digital printing, since the turnaround time for digital printing is usually one or two days at the most, whereas it may take up to a week for an offset printer to produce the same amount of product.
ColorFX offers both offset commercial printing as well as digital printing services so that your company’s printing needs can better be met. Choosing ColorFX means not having to choose between offset and digital printing; you have the best of both worlds!
Digital or Offset Printing
For years, it was assumed that digital printing was simply a lower quality process than offset printing. Customers were often disappointed when they learned their small color print jobs called for digital printing because they wanted the better quality of offset. However, in today’s digital printing world, this method is becoming more widely used around the country.
Offset printing involves burning plates and a much more involved set up process, which pushes the upfront set up expense, which is often the best choice for high volume printing runs. Offset printing has a better quality finished work, which is a definite advantage. Digital printing is a less expensive alternative because it does not require the elaborate initial steps to set up, making it a great choice for low volume printing.
Although offset lithography still has a slightly better quality, digital printing technology has improved a great deal in recent years and the novice will at times find it difficult to distinguish between a digital and offset printed product. For short run color brochures or trial run postcard marketing test runs digital printing is defiantly the way to go.
Offset Printing vs. Digital Printing
In our modern business world, there are numerous options when it comes to printing. With new advancements in printing technologies, it can be difficult to understand what printing style is right for you and your business. Learn more about some of the advantages and disadvantages surrounding both digital printing and traditional offset printing.
Debunking Myths of Digital Printing #3
Case Study No. 3: The kind of personal data needed to make variable information printing valuable is just too difficult to find and to expensive to collect.
The Legend: The kind of personal data needed to make variable information printing valuable is just too difficult to find and to expensive to collect.
From the Beginning:
Early promotions of variable information printing demonstrated the process’s power by focusing on sophisticated and complex applications. This created the misconception that rich sets of personal data were required for successful Variable Information Printing.
Debunking the Myth:
In reality, the majority of today’s one on one marketing pieces, and may of the most effective ones, make creative use of the most basic data sets. Sourcing your data sets is usually straightforward and once a personalized communications initiative is under way rules can be put in place to collect additional personalized information an build a better database ensuring you will have the data you need when you need it.
Heres the Proof –
- Simple personalization boosts response rate
Color name-only personalization has been shown to boost response rates by 135 percent over a comparable static black and white peice
- Increasing ROI with one to one
Variable Printing done right allows you to maximize your ROI by using one to one marketing. While total cost per piece for marketing materials may increase, it has been shown that revenue increase can be quite substantial.
Remember that Variable Printing services can yield more personalized direct mail marketing campaigns and using the power of digital printing can help build better relationships with your customers.
Make sure to check in with us about our new Variable Printing Solutions and Think creatively about personalization to yield amazing results.
Debunking the Myths of Digital Printing #2
Case Study No. 2: Limits in Paper Availability
The Legend: The available papers are just too limited.
From the Beginning:
Its a misconception that only a few basic stocks are available for digital printing. With offset printing, you have a much broader choice.
This is not really the case. In fact the origins of this myth can trace their routes back to photocopying technology, which in its earliest days was famously limited in the range of stocks it could accommodate. As late as 1999, most of the available papers for digital printing were uncoated white stocks in a narrow range of weights. Continue Reading…
Debunking the Myths of Digital Printing #1
ColorFx is excited to introduce a 4 part series debunking the urban legends of Digital Color Printing. Whether you are a graphic designer, creative director, account planner, production manager or printer, uncovering these urban legends will be an exciting and enlightening journey. We would like to welcome you to the world of enlightened print decision making!
Case Study No. 1: Image Quality
The Legend: Digital color printing doesn’t meet professional image quality standards. In particular, it doesn’t measure up to offset lithography.
Some Vocabulary: Offset Printing, Digital Color Printers
Offset Printing: A commonly used printing technique where the inked image is transferred (or “offset”) from a plate to a rubber blanket, then to the printing surface.
Digital Printing: The reproduction of digital images on a physical surface. It is generally used for short print runs, and for the customization of print media. Every print can be different, because printing plates are not required, as in traditional methods.
From the Beginning:
This idea dates back to the first digital printers and copiers, which fell short of offset litho quality. Many current color copiers and printers don’t achieve offset quality, but they do provide effective solutions for the less demanding applications they are designed to perform.
Digital color printers are in a completely different class. The industrial version of office digital printers, they’re designed for short runs and variable printing data printing, which makes them a perfect complement to offset presses. In fact, a number of models have emerged with image quality that rivals offset.
When making a comparison, the print quality of a digital press to offsets is as digital photos is to analog shots. Both have different characteristics that affect output, but the quality achieves professional standards in nearly every application.