You can Create a High-Quality Booklet
Whether you are selling and idea or a product, a booklet is a great way to get more information to your audience when a pamphlet is not enough and a book is too much. With the accessibility of the internet, people have started expecting more information. Booklets allow you to give your audience a more comprehensive look at the information you are selling. Lest you think that producing a booklet will break your budget, think again. Opting for wholesale printing booklets will save you a lot of money.
Booklet lengths vary widely depending on the purpose of the booklet. Some are as few as four pages and others run much longer. Booklets are flexible and relatively easy to ship as well as hand out in person. Booklets have a longer shelf life than brochures and flyers because customers are more likely to keep them to review in the future, specifically if the pamphlet is very informational.
Before you start promoting your booklet, take a few minutes to learn a little more about creating a good booklet.
A Good Idea:
A successful booklet, like other products, hinges on a good idea. Before you begin work on your booklet, sit down and brainstorm. Whether you rely on creating a list of ideas or an idea web, get your thoughts out on paper. Make sure to note the purpose of creating your booklet. Do you want people to know more about your products? What do you want them to know? What does your customer need?
Look again at your ideas and come up with a mission statement about your booklet. It does not need to fancy or elaborate but it does need to be clear and specific. For example, ‘My goal for this booklet is to show potential clients what we are doing to make our business more earth-friendly.”
Look at your list of ideas and eliminate anything that does not fit in with your goal. When you finish pruning your list of ideas and topics, you will be left with only the essential pieces of information.
Plan:
Now that you know what your booklet will be about, you need a plan. Here are a few questions you should ask:
How much content do you need?
You do not need to know exactly how many pages you will have in your booklet, but a rough idea will give you a clearer picture of how much research you need to do and how much written content you will actually need to fill your booklet. While you should certainly have a goal, do not be afraid to adjust mid project. The beautiful thing about wholesale booklet printing is that you can adjust length up until you submit your booklet for printing.
What type of images will you need?
Images are essential to booklets. While you can certainly print booklets that are all text, booklets offer more room so that you do not have to. Images are a great way to illustrate a point and break up text. As far as design goes, illustrations, photographs and charts are a great way to make your booklet more appealing.
Since it could take a while to gather all of the images you need, plan on this step as much as possible. You can either create the images yourself of purchase stock photos.
Good Content
Your pamphlet needs to have excellent content. While wholesale booklets are cost effective, they still cost money. Do not waste your money by printing subpar content. Before you begin composing your content, sit down and create an outline for your pamphlet. It is much easier to organize your ideas before you start writing than after you have written it all down.
Think about how you break up your content. Keep your ideas where they belong and add subheads, categories and titles to break up ideas. Not only will this make it easier to write, it will also make it easier for your customer to read.
Content is key. Your customers and clients want to know that the time they spend reading the information you provide them will be worth it. Make sure the content is up to date, helpful and relevant. Content is the biggest seller of your pamphlet. Give your audience something they will not find somewhere else.
An Editor
In most cases when you work with a trade wholesale booklet printer, you will not have access to an editor. Even if you do, make sure you edit the material yourself. There is nothing worse than printing off hundreds of copies of your pamphlet only to discover a glaring error on the cover. You should read your final draft through at least once, fixing any errors as necessary.
Have a second person review the content and correct any errors they find. A second pair of eyes that is not familiar with the content spot errors easier because they will not read over the errors as easily.
Items to double and triple check:
- Spelling of your company
- Title Spelling and Grammar
- Images
- Headings and Subheadings
Errors in your final draft will detract the reader from your overall message and may ruin your credibility with your audience. Schedule the extra time in to have the document edited. When you opt for booklet printing discount wholesale, you will be able to save money on your publication, but additional work on your part to ensure the print is high quality will go far in producing an excellent marketing booklet.
A Good Cover
The cover will be the first thing your readers see after you utilize booklet discount printing wholesale. Your cover should be attractive, eye catching and informative. You do not have to include an image on your cover, but it may be helpful.
The font on your cover should be easy to read. A slightly larger font will make it easier to spot. Keep the cover simple.
Formatting
Your trade wholesale booklet printer may or may not provide formatting help. To help ensure a smoother process, format your booklet. Here are a few tips to ensuring that your booklet looks professional and is easy to read:
- Font should be easy to read. Forget the fancy swirly text. If you insist on using a specialty font, only use it on your title and headers and make it larger. Some of the custom fonts are difficult to read is smaller sizes.
- Think contrast. Your font should be very different from your background so it is readable. For example, do not use black font on a dark background.
- Keep your font uniform. Select only one or two different fonts for your entire project. You may opt to use a different body font than your headers and titles, if so, use the same font for your title and header. Keep your subheadings all the same size.
- Add white space. Your pages should not be all text. Create white space by adding photos, images or graphs. Play with the margins and paragraph spacing for other spacing options- but keep it uniform throughout the entire booklet.
You can draw in your customers and clients and develop more contacts and recruits when you successfully use the booklet to help sell your products and ideas. Utilizing wholesale printing bookelts is cost efficient and an effective marketing tool. Take time to produce a high quality booklet and keep your customers coming back.
For more information, click here.