Offering Newsletter Printing As A New Service
While some people are opting to forgo many types of print marketing and go for a strictly digital approach, this can easily backfire. Although online and digital forms of marketing definitely come with many great advantages, such as lower price point, switching solely to this style comes with many limitations that should be considered heavily before allowing your customers to get rid of their company’s print marketing all together.
Perhaps the biggest problem with only marketing to clients online is that businesses instantly cut back on the credibility factor. Even in today’s digital world, customers still find comfort in being handed flyers, brochures, or business cards, as it instantly makes the company feel “real.” Along the same lines, many online marketing techniques tend to create a spam-like feel, especially when they are not executed correctly. Bombarding potential clients with poorly designed emails to can be a major turn-off. To ensure that your customers’ businesses get the best marketing experience possible, it’s important to not let them entirely ditch the printing.
Perhaps the biggest problem with only marketing to clients online is that you instantly cut back on the credibility factor. Even in today’s digital world, customers still find comfort in being handed flyers, brochures or business cards, as it instantly makes the company feel “real.” Along the same lines, many online marketing techniques tend to create a spam-like feel, especially when they are not executed correctly. Bombarding potential clients with poorly designed emails can be a major turn-off. To ensure that your customers get the best marketing experience possible, it’s important to not entirely ditch printing.