The good thing about catalogs is that people keep them for months or until new copies have arrived. When designed with your logo and business name, this will give a good opportunity for your business to generate brand recognition.
However, not every catalog out there gets the chance to be read and kept. Yours should have the essential design elements and persuasive content to stir up the interest of your prospective clients.
Design Tips for Catalog Marketing
First is to know your audience and know what appeals to them. You can conduct research on customer behavior towards advertisement and visual stimulation to know what designs may or may not appeal to particular group of people. Like if your next catalog issue is for sports car fanatics, then you should use images of sports cars, racing as well as colors and graphics associated with sports cars and speed.
You also have to use your photos wisely. Photos play a very important role in the visual aspect of any print materials and people are easily attracted to beautiful, high resolution photos. In your catalogs, include several photos that were shot from different angles to highlight the features of the product that you are selling. If you think you can’t make a decent shot, better not push it and let a professional photographer do the photo shoot.
It is also important to be consistent with your style and keep the catalogs simple yet appealing. If your wholesale catalogs are all about trucks, for example, then the style of your catalogs should adhere to the theme. You should limit your use of fonts too. There is allure in simplicity. This is true with catalog prints as well. You don’t have to be too elaborate with it. Just include the important elements for the design, tell your readers about the benefits and features, and the prices.
Lastly, design your catalog prints within your budget. There is no need to spend so much for your catalogs if you know your options. You can design your prints in small or digest sizes – these are the economical sizes for catalogs. These will also save you some money on mailing.
The designs of your catalog prints are important because these are the keys to successful catalog marketing. Appeal to your prospective clients, be consistent in your design and highlight your top sellers – these are the essentials that you should keep in mind. Designing your catalogs with the right size can also save you money. These services are all available online through our website, so start shopping today!
Thank you for sharing very informative article.