As an ev
ent promoter you must rely heavily on printing flyers and getting it in the hands of the appropriate people who may attend your events. Flyers are great for massive distribution to spread the word across fast. However, the club card, the event flyers counterpart, can be used for a slightly different purpose. As an event promoter you probably already understand that part of your job is to keep your relationship personable. Many people who attend your event love to attend events that not only interest them but also ones they feel they have a personal connection to. As an event promoter it is your job to build that connection by talking to people on a personal level and “hype” your event. The printed club card can solidify that relationship by adding a personal flair. It is very simple to hand out and also small enough for people to keep in their wallets.
Assuming you are doing your promotions well in advance of the event date people will have a quick reference to refer to when deciding if they are going to attend or not. The club card act as a subtle reminder for the person to ask family and friends to attend the event with them. All the details will be printed on the card for quick reference as well as you’re your name to remind the person of the personal relationship they have to the event. If executed correctly the club card will allow others to help you do your promotions for you. You may want the back of the card printed as non-glossy in case you want to write in your personal cell phone number on the back. For obvious reasons, you may not want to actually have your personal number printed on the card but if you can write it in you can be selective in the process. Club card printing is often overlooked by many event promoters but it can prove to be the most effective piece in your marketing campaign. So what are you waiting for? Get your club cards printed now!