Amazing Rack Card Design Suggestions

March 19th, 2010
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8-zzhouse-wine dinners 2

Putting the right info on your rack card can command immediate attention and help you get amazing return on your investment!   Here are five helpful design tips that can make your rack card marketing campaigns more successful than the last. Read the rest of this entry »

Custom Flyer Printing Services

March 10th, 2010
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flyerFor high quality printing for flyer designs ColorFX has many options. Flyers are a very common and effective way to brand your company. Please refer to the information below:

Custom Flyer Printing

If you are looking for more ways to customize the designs for you flyer, we also have free file setup templates for customizing the size along with more editing tools. This can help you set up the design properly so you won’t have to trim down the design when you have it printed. Read the rest of this entry »

Custom Greeting Card Printing Services

March 8th, 2010
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mailingWith so many greeting cards being created every year, they can become very common.  For best quality when designing your custom greeting card you need to add your own unique, personal touch or it will be just like any other greeting card.

Create a greeting card that reflects your artistic style and has the graphics and text you want and then have it printed at an affordable price. Read the rest of this entry »

10 Creative Movie Posters

March 1st, 2010
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Movies and the posters that promote them can be created with such imagination that they become true works of art. People all over the world decorate rooms in their house with posters from movies they love.  If you are an artist or graphic designer we encourage you take a movie that captured your imagination and create a custom poster of your own!

If you want to get your custom movie poster printed with high quality equipment at an incredibly affordable price, check out our poster prices. Don’t miss out on this chance to get instant price quotes for custom sizes and quantities on your next print order! Read the rest of this entry »

Offset Printing vs. Digital Printing

February 25th, 2010
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In our modern business world, there are numerous options when it comes to printing. With new advancements in printing technologies, it can be difficult to understand what printing style is right for you and your business. Learn more about some of the advantages and disadvantages surrounding both digital printing and traditional offset printing.

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What are bleeds, and do I need them?

February 11th, 2010
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The term bleed is used for all objects overlapping the border of your document. If your printed design contains graphics, images or colors that go right to the edge of the page, your design must include a bleed.

When you are creating your graphics for print you have to keep in mind that when your product is printed it has to be cropped and cut. If you do not include bleeds then your printed item may have sections of white border around the edges. The way to be sure to avoid this problem is to create your graphics and when you submit them include some extra room around the edges.  When you submit your graphics the size should be larger than what the final document size will be. It is recommended that you leave 1/4 of an inch around the edge of your design for bleeds.  Any colors that would be on the border of the image should extend to the edges so that when cropped, the edges will look clean.

Color FX has templates online that can be downloaded and show the bleed lines for products you are designing for print.  Templates offered on the Color FX website can be downloaded in 3 formats: Adobe Illustrator EPS, Adobe Reader PDF or as a JPEG Image. Any questions you may have regarding bleeds can be answered in the Knowledge Base on offered on the website as well.

Preparing Print Materials for Your Presentation

February 11th, 2010
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meetingWhen your company has a chance to make a presentation you are in a great position to build your brand, generate leads and convert new customers. A great way to make a memorable impression is to provide your attendees with material that helps develop your brand and strengthen your message. It is important to take time to figure out what printed material would serve as a useful informational tool, be something your attendees would enjoy receiving and maybe be something they could use in the future.
As you begin your planning start by considering what will happen in the course of the presentation. Your attendees will arrive and quietly visit with others. Following that the presentation will begin and will most likely include an introduction, a thorough message, a strong closing and a time to address frequently asked questions.  Finally, as the attendees are exiting they will inevitably visit with others and discuss the overall impression of the presentation.  With the right print materials, the impression you leave your viewers with can be exciting, unforgettable and a great talking point.

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43RD ANNUAL PRINT DESIGN SURVEY

February 4th, 2010
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PRINT AND TRUST

SEVERAL OVERARCHING THEMES JOSTLED FOR THE LEAD HEADLINE IN OUR ANNUAL PRINT DESIGN AND PRODUCTION SURVEY. AMONG THEM:

The continued predominance of print and collateral as the way designers earn a living. The growing interest in recycled papers and environmentally-friendly practices writ large.
The continued rise of digital printing and digital workflow. And the demand for greater education about efficient and effective print, prepress and paper options.
But in the end, we could not ignore the interwoven concepts of credibility and trust, which seem to light the path toward print’s role and future in graphic communications.

THIS LINKAGE OF PRINT WITH CREDIBILITY AND TRUST ARISES FROM A COUPLE OF POINTS EXPRESSED BY RESPONDENTS

POINT ONE. Print continues to display the classic strengths that have made it a powerful communicator over the ages: permanence, tangibility, sensuality, physicality, convenience, portability. These qualities and characteristics are more important than ever in the ephemeral world of digital communications, say many readers, because they offer an impact, a physical experience and a human connection that is disappearing from our daily lives.

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Parsons ‘Eight Edicts’ of Design for Digital Print

January 26th, 2010
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Parsons School of Design and Xerox Collaborate on Primer to Facilitate Productive Partnerships between Designers and Digital Printers

Parsons Eight EdictsThe new generation of designers is learning its craft in a world where everything happens in real time, driving new relationships with technology — and the printing industry.
Examples can be found in every growth area of the print industry. For example, print-on-demand services require designers and printers to share a commitment to frequent, rapid turnarounds. Personalized, variable information printing can improve response rates when creative teams closely coordinate targeting and production with database managers and print providers. And streamlined work processes can save incredible amounts of time and still deliver high-quality output — provided the designer and printer have the know-how to integrate their digital systems.

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